Digital marketing is one of the most feasible and practical approaches to promoting your business. But to get the desired result, it is highly important that you come out with the best digital marketing strategy and have a good knowledge of all the different tools required to reach the goal.
The best SEO agency in the UK is well aware of all these requirements and accordingly come up with a digital marketing campaign that suits your requirement.
The agency will first understand the business model of your company and your audience base.
It will then take into consideration the particular niche, you fulfill in the market. Accordingly, the best SEO UK agency will offer a measurable and organized option to make sure that your company reaches the desired business goals.
The small business SEO services company will discuss with you all types of tools and content and marketing strategies it will use to meet your requirement and give good user experience for your audience.
Check out few such strategies and tools used by the best SEO agency in the UK for digital marketing.
- Search Engine Optimization (SEO)
SEO is but naturally an integral part of any digital marketing plan as it has the maximum ability to drive traffic to your website.
SEO can be simply explained as a process of tweaking your site to ensure that your website organically or naturally is displayed in the Yahoo, Bing or Google search results.
Google regularly updates its algorithms. Hence only, the results that are relevant are displayed in the search results. So even if your agency is trying SEO tactics there is always a possibility that the efforts go in vain.
But only those companies that involve in Black Hat tactics of SEO are affected. The updates from Google always prevent manipulation of algorithm and filters out those sites that are not justified to be on the top of Search Engine Result Pages (SERPs).
Hence, an agency takes all this into consideration while implementing its SEO-based tactics. The agency also considers other aspects such as content related technicalities, indexing, query matching, spidering and non-text content interpretation.
The best SEO agency in the UK will ensure that its cutting edge skills keep your strategy productive and on point so that your team can focus on things it is known to do best.
- Search Engine Marketing (SEM)
Your agency will most likely suggest you to implement search engine marketing strategy for driving traffic to your website. It is a comprehensive strategy which is carried out through paid efforts, and hence is also known as Paid Search Marketing.
SEM is highly complicated and diverse and the agency will first consider your business structure before suggesting you one of the different platforms.
You can choose from CPC (cost-per-click) or PPC (pay-per-click) model or a model of CPM (cost-per-thousand impressions).
Out of the various SEM platforms currently popular, professional SEO services will most probably suggest Bing Ads (Yahoo Bing Network) and Google AdWords (Google Network).
Other types of SEM include Site Remarketing and Search Retargeting, Display advertising, Paid Social Advertising and so on.
Depending upon your requirement, you can choose a complete strategy for SEM or just opt for one single-point plan such as PPC.
Whatever platform you use for SEM, make sure that you are doing everything under the advice of an SEO expert as otherwise, your planning may go haywire.
- Creating Content
Research indicates that one of the most definitive methods of digital marketing is content creation. The latest Google algorithm changes include Panda, Hummingbird, and Penguin. All these algorithms indicate only one thing that the search engines consider content as the highly important metric for filtering results.
All these algorithms indicate only one thing that the search engines consider content as the highly important metric for filtering results.
Almost all the websites require content to drive traffic. But your UK-based SEO agency will select a particular format of content depending upon the type of your website. It can be anything, including e-books, white papers, blogs, answer articles, question, and answers or even how-to guides.
It can be anything, including e-books, white papers, blogs, answer articles, question, and answers or even how-to guides.
Some other formats include banners, podcasts, images, news and updates, videos, webinars, infographics and even microblogging for different social media websites.
An SEO agency will creatively create content on any relevant topic and indirectly link it to your type of business with appropriate keywords.
Importantly, your SEO expert will also see to it that the content is customized according to the various platforms you are using.
For example, when it comes to mobile phones, the content should be short and crisp whereas SEO services prefer using long content for blogs.
The idea behind using content creation strategy is to keep your readers engaged and interested by offering more and better information.
The users will share it further and improve the branding for your product/services.
- Social Media Marketing (SMM)
To get closer to the target audience, you need to use social media platforms. Social media marketing helps you to identify the patterns and demographics of people who can be your potential prospects.
By knowing such details you can easily identify their specific requirement and accordingly plan your digital marketing strategy. Generally speaking, SMM is a derivative of your SEM implementation.
It includes driving traffic to your website through social media sites such as Instagram, Facebook, Google+, LinkedIn, Pinterest, etc.
As mentioned above, users always share good content. So the best SEO UK agency will create bespoke content depending upon the platforms you are using for promotion.
Here, it is highly imperative that the content is not only original but highly prolific.
Also, you must keep the visitors engaged with daily information. A good agency will ensure that the content is uploaded at least four to five times in a day so that the SMM efforts improve branding and drive sales.
With the help of good SMM strategy, you can generate more valuable leads by developing a strong relationship with your audience.
- Gaining Influencers
Employing ambassadors or influencers is essential to ensure that the social media users reach the platform of your company. Top SEO services employ such ambassadors to build awareness about the brand and drive customers.
These influencers mention your brand in their interactions and posts on the social media thereby creating awareness. Recent studies indicate that the customers have more faith in individual opinions than on the promotional messages about a company.
Recent studies indicate that the customers have more faith in individual opinions than on the promotional messages about a company.
SEO services may also advise your employees to become the influencers and talk about your website as well as the brand on their personal media pages.
- Mobile Marketing
Reports of 2015 suggest that in the US alone, mobile marketing worth is around $400 billion. Hence every SEO agency will suggest customizing your site according to mobile requirements.
Also, it is highly imperative that the content, as well as the apps, are also customized as per the mobile devices.
With the number of users of tablets, Smartphone and mobile devices likely to grow into multi-billions in the coming few years, the mobile market potential will continue to grow.
Apart from optimizing the site for speedier loading on mobile, the best SEO agency will also create apps and content tailor-made for mobile use.
As a part of your SEO strategy, the best SEO Service Company will also consider the use of voice terms, accessibility features on the site via a smaller screen and optimizing e-mail campaigns for mobile users.
- Digital Display Advertising
Digital display advertising is a part of SEM strategy. There are a variety of formats that you can use for display advertising and targeting potential prospects.
These include images, text, video or interactive ads, banner, rich media, etc. Customize these messages depending upon the topic of content, customer’s position within the buying cycle and interest.
However, check the budget first with your SEO agency before starting the display digital advertising campaign as it is comparatively costly. And you will need only experts in the field for getting the best Return On Investment (ROI).
- ROI Corresponding Keywords
Nowadays, SEO agencies prefer using long-tail keywords instead of focusing on only one keyword to chase ranking for a website. Keywords are picked up considering your niche market.
Long tail keywords or intent keywords give you details about what, when and how users are doing. Hence, these need to be precise. SEO experts dig deeper into the details and find out which keywords are giving maximum hits.
And even if these are delivering most hits are they the best hits? The numbers do not always give you the clear picture. It is more about conversions, profitability, and revenue.
So, instead of measuring success with the number of hits you get, the SEO efforts are diverted more towards whether you are getting ROI or not.
- Interactive Marketing
It is very important that your marketing strategy is interactive and keeps the visitor engaged. The ExpoTV.com survey indicates that 55% of the users prefer to have an ongoing interaction with the companies they are planning to buy from.
Interestingly, 89% of the customers displayed loyalty to those companies that came out with feedback and replies to their queries. To make your site more interactive,
To make your site more interactive, SEO consulting services use special tools such as opt-in features and widgets.
These tools engage the customers, provide feedback and also track the behaviour of the user.
- Email Campaign
Email marketing is greatly flexible and hence it is imperative that companies use it to drive traffic. It helps you to reach your potential customers directly. Your email campaign can help you reach a wide range of audience on the social media.
Your email campaign can help you reach a wide range of audience on the social media.
Depending upon the response and type of the media you can come up with customized content for the respective social media platforms. The best UK SEO agency uses effective software for email marketing.
The best UK SEO agency uses effective software for email marketing.
It helps you to maintain properly isolated email lists created taking into consideration several factors such as likes and dislikes of the customers as well as their spending habits.
Sending personalized emails improves personal bonding and trust. However, you must never overdo it or else it can be considered as spamming.
Your SEO agency will surely look into all this as there are certain laws against spamming with emails in a few countries.
- Affiliate Marketing
It is a marketing program based on performance. Through this program, you will be paying the publishers who will bring visitors to your website.
You can decide right at the start whether the performance will be calculated based on the leads, promotions, conversions or simply sales.
You may approach different publishers to become a part of the affiliate programs. So how it will work? In this type of marketing, you will be given space by the publishers to promote your brand/business. It, in turn, will lead to conversions.
The company will have to pay these publishers depending upon the compensation model they decided before. The best way to carry out affiliate marketing is to approach an Affiliate Network that offers large publisher base.
It also offers other benefits such as reporting and tracking technology. If you are a start-up site, then your SEO agency most probably would suggest investing in affiliate marketing because it leads to huge traffic from websites with high traffic.
So, in nutshell, affiliate marketing offers benefits to both the publishers as well as the merchants. Some of the most successful e-commerce sites such as eBay, Flipkart, Amazon, and LinkShare have their own Affiliate programs.
Rather most of the online businesses thrive on their respective affiliate programs to a large extent.
- Fine Tune Your Voice
It is highly important to know your target audience. Knowing them and understanding their need and behavior helps you to come up with tailor-made campaigns as well as choose the right platform.
SEO marketing services from the UK find your target group of customers and fine tune your voice accordingly. All the content marketing strategy revolves around the fact that the customers are engaged as much as possible.
- Web Analytics
One of the vital aspects of marketing online is Web Analytics. With the help of this tool, you can measure, collect, identify, analyse, report, plan and predict the various activities on the internet for your website.
However, web analytics is quite different from Web Statistics. The Web Analytics report provides you analysis as well as myriad angles.
A best UK SEO agency will study all these details and accordingly plan or make improvements in your digital marketing plans.
Some of the most popular Web Analytics tools include Spring Metrics, Google Analytics, Mint, Woopra, and Chartbeat. These tools help to improve conversions and ROI.
- Media Buying
Every digital advertising agency first makes a framework of a comprehensive strategy. This is known as Digital Media Planning.
It is the first step taken by any agency irrespective of whether it is for improving conversions, driving traffic, launching a new product/brand, promoting established brand or even changing the existing behavior of the customers.
To come out with the most efficient and workable strategy, the agency works in tandem with various partners and also invests in relevant concepts and space. This buying of ideas and space is termed as Media Buying.
It is nothing different from the above points we have discussed below but a compiled version of a strategy that includes all these things.
- Remarketing And Retargeting
It is a strategy to retarget the customers who already have visited your site. Based on cookie technology, it is the most preferred strategy to target the customers who previously have shown interest in your site or business.
Top SEO agencies in the UK retarget the sites on the mobile or on the social network to drive more traffic.
It is not necessary that an SEO agency will use all these features and tools to plan out an SEO strategy for your business.
Eventually, the decision will be taken after considering all the aspects of your business including whether it is a start-up or an established company, an e-commerce site or a service-oriented one and so on.
The agency will offer you a strategy that will be a combination of all or some of the above features created to fulfill all your objectives.