Search engine optimization (SEO) is a must for every company if they want to improve conversions and sales. The best organic SEO agency in the UK conducts research and then implements the various SEO strategies to ensure business growth for your company.
Google is lately, constantly changing its algorithms and hence the implementation of SEO strategies is not easy. It is highly imperative that you hire a well-established SEO agency to get the desired result by optimizing your website to its maximum potential possible.
A skilled SEO agency in the UK will apply different on-page as well as off-page strategies to increase the ranking of your site on the search engine. An on-page SEO includes optimizing the best keywords in the text and the webpage code to enhance organic traffic.
Off-page SEO includes link building and social media campaigns so that your business grows with the help of referral traffic generated by these platforms. Small business SEO services will always combine both on-page and off-page strategies to ensure maximum conversions and sales.
So here, let us discuss what will an SEO agency in the UK do to ensure that your business shows the desired growth rate.
- Using Keywords Strategically
The first step towards starting any SEO campaign is picking up the proper keywords. Without them the campaign is destined to fail. Keywords form the groundwork for any type of SEO campaign, be it on-page or off-page.
Picking up the right key phrases, hence is the first step. Your SEO agency will select specific keyword phrases that are easy and conversational and do not give a hint of a marketing vibe. The top keyword will be something which just sounds natural the way you use while searching for a particular topic online.
It is extremely difficult but equally important to get the top keyword for your particular business niche. Hence, nowadays SEO agencies prefer using long-tail keywords. An SEO agency in the UK will focus on publishing amazing content consistently sprinkling these long-tail keywords naturally within the body copy.
Eventually, your content will capture the search traffic through these long-tail keywords which will further lead to improvement in conversion rates.
- Quality Content
Keeping the content simple with a natural flow and specific to the topic will help you more. Professional SEO services will ensure that the content is lucid and is specifically created for human readers.
Some of the most important things your SEO expert will strictly follow while creating content is keeping it accurate, fascinating, useful and exhilarating.
The agency will also revamp or recreate all your pages to ensure that all the content across your website follows its SEO strategy pattern. From About us pages, Service descriptions to main page blurbs and announcements, everything should have a natural flow.
The ideal quality content will invite the readers to read more, browse through various pages of the website, and automatically lead towards the sales funnel.
When your brand has a high competition, to stand out from the generic and bland descriptions your SEO agency will ensure that the About us page or service descriptions are created in such a way that they bring your website on the top spot in the Google index.
If you are expecting immediate results, then keep in mind that things are not going to change overnight. Quality content does not automatically convert into huge traffic.
But consistent efforts to generate unique and creative content combined with other SEO on-page and off-page SEO strategies will eventually lead to search engine authority and traffic.
- SEO Keyword-Specific Title
Having a good title for content on your webpage is a must for increasing traffic and conversion rate. The best SEO UK agency knows that your webpage title is of high importance and is a vital part of an on-page SEO strategy.
It is almost impossible to rank higher in the index without a keyword-specific title. Having the name of the website at the start of the page will do no good for the ranking. Instead, the SEO agency will suggest removing the site name and replacing it with a keyword-oriented title.
Apart from looking good visually, it also improves traffic and conversion rate.
- Changing URL Of Website Page
Changing URL of your website page can also make a lot of difference. SEO services will focus on the structure of your URL and ensure that all the characters are in the lowercase and will use a hyphen to separate words.
It is a bit risky to change a URL if your website has already established itself on the search engines. But sometimes small changes can boost your sales. So, you can discuss this change with your SEO agency.
- How Important Is Meta Tag?
Making simple changes in the Meta Tag can also improve ranking and conversion rates. A search engine picks up the Meta Tag as the first text on your site by default.
So, it is necessary that you customize the content in the Meta Tag by incorporating your main keywords indicating the services or products you provide in it.
- Site Navigation & Internal Linking
A search engine decides the significance of each page on your website according to its navigation structure. It means that when more pages are interlinked within your website, you have more chances of getting PageRank flow.
Indirectly it also means that interlinking and proper site navigation also leads to a higher ranking in the search engines. The best SEO UK agency will optimize the navigation of your site, PageRank flow as well as the internal link structure by first auditing these elements.
The agency will use specialized tools such as Screaming Frog or SiteLiner to identify pages with unimportant or very little content but receiving a huge amount of inbound links. Then, the agency will incorporate special noindex code on all such pages to direct the search engines not to index such pages.
Then the SEO experts will add nofollow code as well to all such links which will serve the purpose of shutting off a leaking valve. These steps will improve the PageRank flow to those pages that really matter.
It is highly important that a well established SEO UK agency performs this task because improper use of nofollow or noindex attributes can bring down the ranking of your site. Prior to implementing noindex and nofollow features, an SEO expert will check several things such as tag archives, category, uniqueness of the content using various SEO plugins like Yoast SEO.
- Social Media Campaigns (Off-Site Optimization)
Social media platforms are one the major sources of improving traffic, getting leads, maximizing conversion rates and then ultimately increasing sales for your business.
Digital marketing experts analyse the social media campaign based on ROI or return on investment and then determine which platform is particularly beneficial for your type of product or services.
One of the advantages of appointing an SEO agency is that it will not only suggest you the different social media platforms but will also pick up the one that can bring more gains.
The ROI will be measured by monitoring the traffic to your website and then recording which social media pages are bringing in the maximum referral traffic.
- Optimizing Load Speed Of The Site
Loading speed of your website is one of the highly influencing factors that decide the traffic to your website. The more the loading time of your site, lower will be the number of visitors coming on your site.
Studies have shown that around 40% of the website visitors leave a site if it takes more than 3 seconds to load.
Top SEO services will track down the loading speed of your website using tools such as Pingdom.
This free tool will provide detailed information such as the amount of time taken by your site to load as well as the elements that are causing it to slow down.
The SEO experts will then use this information and optimize the code pieces or images that are causing slow down in the loading speed. They might also suggest you upgrade web host to a virtual private network (VPN) or dedicated network.
- Generating Customer Reviews
Studies indicate that user reviews influence around 8% or even more the way search engines rank your website on their index. So, if you want to improve the visibility of your website/business, it is imperative that you generate maximum customer reviews about your products or services.
These reviews make a great impact on local users and improve your local search rankings. It is an established fact that people trust the reviews and opinions of the customers more than the company messages.
Also, social recommendations are the most valuable elements on the web and are considered the most persuasive factors, especially when it comes to branding and introducing a new product.
However, it can be pretty challenging to make the customers write genuine, organic and authentic reviews. Usually, customers do not easily agree to write reviews even if their experience is positive. Redirecting the customers to business listing on the Google is one way of doing it.
Your SEO agency will also take help of review sites such as Yelp.
- Earn Links. Never Buy Them.
Quality and the quantity of inbound links impact the ranking of your website hugely and hence many times you are tempted to buy links from the other sites. But the best SEO service company will not agree for this because Google’s Webmaster Guidelines are against selling and buying such links.
Moreover, lately, search engines are doing everything to eliminate links that look unnatural, manipulative and suspicious. Instead of buying links and losing your ranking on the search engines, try creating attractive content that will entice inbound links.
- Do You Have NAP On Website?
Every website and the business listing should have NAP-Name, Address, and Phone number. It is the basic information that is more often neglected by businesses. Having NAP data on your account influences the traffic you can generate through local searches.
Every time your NAP data is shown in the websites and directories, the search engines will take into consideration your local SEO while diverting the traffic. An SEO expert will add you on Google Business if your website is not updated with NAP.
Also, the agency will ensure that your NAP data is consistent and standard across all the citations. Inconsistent and inaccurate data can affect your local visibility.
- Mobile Compatibility
Mobile optimization is a top priority for any website now. With more and more people using Smartphone, mobile and tabs for searching the internet, it is essential that your website is optimized for mobile use.
Even Google has started pushing AMP (accelerated mobile pages) aggressively which supports standard pages that load faster on mobile devices. So, your SEO agency in UK will try to tap more traffic and conversions for you by making your website AMP integral for the mobile users.
- Voice Search
Lately, Google has introduced more sophisticated learning technologies. The introduction of Siri from Apple, Cortana from Microsoft and of course, Search Assistant from Google has increased the use of voice search.
Importantly, it is a hands-free alternative and hence is used mostly by the mobile users. Interestingly, 22% of the voice queries are for getting local information. So with the help from SEO consulting services you can frame customized content such as instructions and requests to match the latest requirement of voice search.
- Optimizing For Rich Answers
Optimizing your website for rich answers is also one of the SEO strategies for improving your visibility on the internet. Around 20% rich answers appear during Google search results for 8, 50,000 keyword queries.
Certainly, the percentage is quite low, but there is more probability that this will increase. It is because Google intends to provide its users rich and clear answers and information that is highly relevant the search query.
- Customized Solutions
You can expect customized solutions for all your SEO needs from the best SEO agency in the UK. From auditing your website to researching relevant topics and implementing the appropriate on-page and off-page SEO strategies, SEO marketing services will come up with bespoke solutions for all your requirements.
So what exactly can you expect from a high-class SEO agency in the UK? Your business will find quality for sure as the agency will use all its expertise to provide you with the most attractive and user-friendly web design and quality content. Some of the things you can expect to change for your website after hiring UK-based SEO agency include:
- Improved sales
- Enhanced traffic
- Highly effective compatibility for browser thereby increasing user experience
- Improvement in ROI
- Higher rankings in search engine index
- Enhanced local business profile and reach